Make Your Idea Matter by Bernadette Jiwa

Make Your Idea Matter by Bernadette Jiwa
Photo by Shiromani Kant / Unsplash

According to Jiwa, the path to success is littered with great ideas poorly marketed. She warns us to not let ours be one of them. Her book is a series of calls to action for budding and established entrepreneurs. We can all come up with great innovative ideas, but unless we make them matter to someone, then they will wither on the vine.