According to Jiwa, the path to success is littered with great ideas poorly marketed. She warns us to not let ours be one of them. Her book is a series of calls to action for budding and established entrepreneurs. We can all come up with great innovative ideas, but unless we make them matter to someone, then they will wither on the vine.
This post is for subscribers only
Sign up to read this post and all other free member only posts.
Already have an account? Sign In