5 Strategies Investors use to Pick Companies

5 Strategies Investors use to Pick Companies
Photo by Maarten van den Heuvel / Unsplash

It's hard raising money.  How do you do it while understanding the terms, what funders need, researching funders, etc.  Here are 5 Strategies Investors use to Pick Companies.

Strategy #1: A Strong Team

People invest in people.  The company needs a strong team to grow, thrive and realize an exit someday.  Our company work with founders to prepare them to speak with investors.  There is one thing that successful teams have in common: communication.  They know how to listen, take feedback and give constructive feedback to people.  This is important for a funder to see, as the #1 startup failure is the shattering of the team.